CPG Essentials

Consulting Package: "CPG Essentials"

Description: The "CPG Brand Launch Essentials" package provides early-stage consumer packaged goods (CPG) brands with a tailored consulting experience designed to address your specific business needs and priorities. This project offers flexibility in scheduling and scope, ensuring that you recieve the support and tools necessary for a successful market entry and growth. 

CHOOSE FOUR TOPICS THAT BEST SUIT YOUR NEEDS:

• Recall Planning and Tracing: Access a customizable recall plan template and expert guidance on establishing effective tracing systems to ensure product safety and compliance. *Includes recall plan template, tracing sheet and quick sheet. 
• Packaging Guidance: Receive tailored advice on optimizing your product packaging for functionality, sustainability, and consumer appeal. *Includes packaging workbook. 
• Branding Guidance: Develop and refine your brand identity to ensure it resonates with your target audience and stands out in the market. This includes visual elements, messaging and overall brand strategy. 
• COG Tracking: Utilize our COG Tracker Template to accurately track your Cost of Goods, aiding in better pricing and profitability management. *Includes COG tracker template.
• Marketing Strategy: Build a targeted marketing strategy to reach and engage your audience, leveraging channels like social media, content marketing, and advertising. 
• Sell Sheets & Shelf Talkers: Create effective marketing materials to boost your retails sales by clearly communicating product benefits and key information to buyers and consumers at the point of sale. 
• Sales Strategy: Formulate a customized Sales Strategy to support your Direct-to-Consumer (D2C) and Business-to-Business (B2B) efforts, helping you effectively reach and convert your target audience. 

Note: This package is customizable, allowing us to focus on the areas most critical to your brand's development. The included Recall Plan template and Cost of Goods (COG) Tracker template provide practical tools that you can immediately apply to your business operations.

This package is perfect for CPG brands at the beginning of their journey, offering essential guidance and support to navigate the complexities of the industry and position your brand for growth.

*Additional single topics can be purchased separately.
*This package is nonrefundable.